Society Briefing & FAQ

Everything you need to know before reporting for Santa duty. Rules, logistics, and insider intel.

  • Santa Claus with peace sign

    Dress Up!

    A Santa hat isn’t enough! Get creative with you Santa Suit or embrace the red theme; elves, reindeer, and trees are appreciated.

  • Graham Gift. drinking a beer

    Stay Jolly, Not Sloppy

    Have fun, but keep it together. Public intoxication could ruin Santa’s good reputation.

  • Bell Bauble mascot drinking a martini

    Be Kind to Kids

    If you see children, give them a smile. Santa brings joy, not tears!

  • Bill Blizzard drinking hot coco

    Respect Venues

    If a spot isn’t Santa-friendly, move on politely. Tip generously to spread the holiday cheer.

  • Bell Bauble and friend walking together

    Stick Together

    Look out for fellow Santas, especially when moving to new stops. Santa doesn’t leave Santa behind!

  • Santa Claus holding a key

    Plan Your Ride

    Don’t drink and drive. Arrange for safe transportation to make it home jolly and safe.

Frequently Asked Questions

  • It started as a playful spoof on Santacon — and evolved into something far more playful. It’s not exclusively a pubcrawl. Santa Mateo blends absurd holiday fun with a charitable mission, local food and drinks, and a dash of mystery.

  • Yes — registration is required. To keep the event organized and within venue capacity limits, attendance will be capped at the first 500 registrants.

  • No — Santa Mateo is a free event. However, we invite you to take part in our live charity auction at McGovern’s, where you can bid on incredible local experiences, restaurant gift cards, and prizes.

  • Top performers in the games will take home bragging rights and be entered in a prize raffle.

  • Expect a mix of amazing local experiences and dining gift cards. All proceeds go directly to NAMI San Mateo County, supporting local mental-health programs.

  • Absolutely — and it’s a showstopper. The Best Costume Contest celebrates the most creative, committed, and downright ridiculous Santas, elves, reindeer, and misfits. Go big or get coal.

  • We love kids but please leave them at home. Time for the adults to play.

  • Have fun but keep it responsible. Public intoxication is discouraged, as we want to keep the event joyful and safe for everyone!